Greetings! I am an experienced content and creative strategist, with a focus on the power of words to connect, engage and promote. I have worked as the head of content for a wide variety of digital projects, from lifestyle e-commerce sites to online travel magazines to marketing campaigns.
copywriter
Write and edit effective copy and messaging across all digital initiatives: site, email, campaigns, product, blogs, editorial, marketing, UX, B2B and more
editorial & seo
Manage, strategize and develop successful, results-driven content, and implement highly effective SEO to drive organic traffic and engagement
content leader
Manage high-performing content teams of editors, writers, social media and creative across the business: editorial, marketing, promotions, product, B2B
CREATIVE
Develop concepts, ideation and merchandising for successful marketing campaigns, and curate brand voice, positioning and promotion
EMAIL MARKETING
Strategize, write and develop copy, messaging, subject lines and creative direction for email campaigns to drive clicks, open rates and conversion
COPY EDITOR
A grammar master – proofread, edit and polish copy to perfection
social media
Manage social media strategy to boost engagement, traffic, followers
DATA & ANALYTICS
Track, research and analyze data to drive organic traffic and engagement
JOURNALIST & WRITER
Experienced writer and reporter for award-winning outlets, including The New York Times, New York Magazine, Conde Nast Traveler, Time Out, NBC