ANNELISE SORENSEN


Writing Coach



How to Break into Travel, Food and Lifestyle Writing





Develop ideas, hone pitches and land in the top publications. For nearly a decade, I taught a popular class – Introduction to Travel and Food Writing – in New York City. Dozens of my students went on to publish in major outlets, from The New York Times to Conde Nast Traveler. Now, I’ve bottled that class into private, one-on-one sessions, to focus on the unique path of each client.



COACHING SESSIONS



Themes and Benefits



getting started



The 5 most important steps to kick off a freelance writing career





Not sure where to begin? In this concise session, I outline the key steps to embarking on a writing career, with a focus how to do so while you continue with your other responsibilities such as a full-time job and family.



ideas



Why now? How to find the newsy hook that sells your travel story





The difference between being published and not? The newsy hook. The most important question to answer in the first line of your pitch is: Why now? Why is this story important – now? In this session, you'll find, develop, write and pitch the newsy angle of your story.



the pitch



Write a powerful pitch letter – every time





The biggest hurdle for most writers is the pitch letter. Learn to push through pitch anxiety – and to write one that successfully sells your story with style, sass and substance.



outlets and contacts



Picking the right outlet – and contacts – is key to success





We survey the full landscape of media and contacts to determine the top outlets for your pieces, with a targeted plan on pitching and follow through.



the power of words



Leads and kickers: mastering the most important sentences in a story





What takes a story from good to great? The first and last lines. In this seminar, learn to craft powerful, engaging leads and kickers, plus exceptional copy in between.



interviews and sources



Compelling interviews and quotes can make or break your piece





Track down excellent sources and develop interview techniques that yield golden quotes and commentary.



make the most of your trip



Your writings are just the beginning





Optimize your trip by repurposing one article into ten. Plus: photograph, blog, teach, guide, consult.



real-time edits and feedback



Take your story from draft to dazzling





Share your article and ideas for real-time edits, guidance and polish



COACHING SESSIONS



I coach by phone, Zoom or Skype. I offer one-on-one intensive sessions (one, two or three hours), and ongoing coaching (once a week for three to ten weeks). I'd love to hear from you! Feel free to get in touch to discuss rates, strategy and more: als@annelisesorensen.com



testimonials from annelise's travel and food writing class in New York city



"AnneLise was wonderful. She was enthusiastic and encouraging of our work and gave important, practical advice about a career in travel writing."



Joey B.



"I highly recommend AnneLise. She is professional, well-versed and personable. She is a true travel aficionado and shares her excitement and motivation with her students."



Leslie K.



"AnneLise will give you all the tools you need, and she's very realistic about what it takes to make it. She's an authority who knows what she's talking about."



Peter W.



"AnneLise is the best! Her energy and love for travel are infectious."



Diana O.



"AnneLise was extremely knowledgeable and always gave great feedback in a timely fashion. I definitely recommend her class to anyone looking to learn about the travel writing industry."



Sarah Z.



"AnneLise's enthusiasm for travel is infectious. She encouraged us in our very different endeavors and helped us to open up and grow during the eight-week course."



Adrienne S.



"AnneLise's command of the travel writing business makes for an always engaging class. My whole career direction has changed because of AnneLise and her class."



Maggie S.



interested? I'd love to hear from you!





get in touch for more information








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